FAQs
Practical answers about working with i-Spy, from project scope and process to ongoing brand support.
Working with i-Spy
What kind of projects does i-Spy work on?
i-Spy helps businesses work out what needs attention, get clear on brand direction and turn that thinking into effective communications. Projects can include brand strategy, propositions and messaging, identities, websites, campaigns, presentations, guidelines and ongoing creative support.
Do you only work on full rebrands?
No. You might need a full rebrand, or a more focused change to the proposition, messaging, identity or the way the brand is being used. The first step is to understand what will make the biggest difference.
Can we work with you on a project basis?
Yes. We agree the problem to solve, scope, fee and deliverables before work begins. Projects can cover the thinking, the creative delivery or both.
Do you offer retainers or ongoing support?
Yes. i-Spy can provide ongoing strategic and creative support, helping teams make better brand decisions, maintain consistency and keep work moving.
This can be structured as a retained Brand Partnership or a more embedded fractional role.
How do fees and invoicing work?
Fees, stages and payment terms are agreed before work begins. Projects are usually invoiced in agreed stages.
Standard payment terms are 28 days, and new clients may be asked for a deposit. Ongoing arrangements are agreed to suit the scope and cadence of the work.
Who will we work with?
You work directly with Michael throughout. He leads the thinking, relationship and creative direction, alongside trusted specialists from i-Spy’s creative network.
Michael stays closely involved through delivery so the work remains aligned with the agreed direction.
Where are you based?
i-Spy is based in Norwich and works with clients across the UK.
Michael is regularly in London and can travel for workshops, meetings, presentations and other key project moments.
What happens after the Brand Check?
The Brand Check gives you a useful starting point by highlighting the area most likely to need attention. If you want to explore the result in the context of your business, you can arrange a conversation with Michael to work out what, if anything, should happen next.
Can i-Spy help with implementation?
Yes. Strategy and delivery are intentionally connected.
i-Spy can take an agreed direction through identity, websites, campaigns, presentations, guidelines, content, print, digital materials and final artwork, with Michael directing the work throughout.
How do we start?
Email Michael at michael@i-spy.uk or call 07590 410 269.
A short conversation is usually the simplest way to understand what you need and whether i-Spy is the right fit.
Looking for broader brand advice?
For answers about rebrands, messaging, websites and brand clarity, visit the Brand FAQs.
For broader stories and observations, explore Insights.
For a sense of how Michael works with clients, visit Testimonials.