Observations on brand, business and the world around us.
Nostalgia can bring back a chocolate bar, a fashion trend or a record format. Rebuilding a social network asks something much harder: can remembering the past create a community people want to use tomorrow?
Read insightLevi’s and Gillette used the same World Cup moment very differently. One borrowed attention. The other showed the accumulated power of a distinctive brand asset.
Read insightGood values don’t just describe a business. They give people clear, memorable behaviours to use when decisions get difficult.
Read insightA 1958 advert still explains a modern commercial truth: brand-building makes the salesperson’s job easier before the meeting begins.
Read insightAn early Apple marketing philosophy contained only three principles. Nearly 50 years later, they still explain why perception, focus and customer understanding matter.
Read insightYoung audiences are already using AI, but that doesn’t mean they’ll accept every way brands, universities and employers choose to deploy it.
Read insightCompetitors can copy products, services and promises. They can’t own the people, decisions and experiences that shaped your business.
Read insightPractical resource
A simple guide to why brand is more than a logo, and how clearer thinking can make your business easier to explain, recognise and trust.
Explore the guide
