Privacy notice
Last updated: 22 July 2026
This notice explains how i-Spy handles personal information when you use this website, contact i-Spy or work with the business.
Who is responsible for your information?
i-Spy is a trading name of I Spy With My Little Eye Ltd, registered in England and Wales. Company number 16767948.
I Spy With My Little Eye Ltd is responsible for how personal information is used.
For privacy questions, contact: michael@i-spy.uk
Information i-Spy may receive
When you contact or work with i-Spy, you may provide information such as:
- your name
- your organisation and role
- your email address or telephone number
- information included in an enquiry, brief, project or correspondence
The website’s hosting service may also process limited technical information needed to deliver and protect the website.
How information is used
Information may be used to:
- respond to enquiries
- discuss, prepare and deliver work
- manage projects and professional relationships
- administer invoices, payments and business records
- operate and protect the website
- meet legal or regulatory responsibilities
Depending on the circumstances, i-Spy may rely on contract, legal obligation, legitimate interests or consent when using personal information.
The Brand Check
The i-Spy Brand Check runs within your browser.
Your answers and result are not sent to or stored by i-Spy. If you choose to email Michael about your result, the information you include will be handled in the same way as any other enquiry.
Sharing information
i-Spy does not sell personal information.
Information may be shared where necessary with trusted service providers, professional advisers or specialists supporting the relevant work. Information may also be disclosed where required by law.
How long information is kept
Information is kept only for as long as it is reasonably needed for the purpose for which it was collected, including relevant contractual, legal, accounting and business-record requirements.
Cookies and analytics
The i-Spy website does not currently use advertising, profiling or website-analytics cookies.
If this changes, this notice and any required consent arrangements will be updated before the technology is introduced.
Your rights
Depending on the circumstances, you may have rights relating to access, correction, deletion, restriction, objection and transfer of your personal information. You may also withdraw consent where consent is being relied upon.
To make a request, email: michael@i-spy.uk
You may also raise a concern with the Information Commissioner’s Office.
Other websites and services
The website contains links to external services, including WhatsApp. Those services operate under their own privacy terms.
Changes to this notice
This notice may be updated if the website or the way i-Spy handles personal information changes.